Print Advertising

It Isn't Dead!

Although investment in print advertising has been declining, PRINT ISN'T DEAD. Print circulations are down, but in many cases, that means that publications’ readership has been culled to only the most engaged, which is a desirable trait, from an advertising standpoint. 

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Print is interesting because it actually provokes people to read it. Just buying it or getting it in the mail provokes the reader to engage in a way that digital doesn’t. If you have time to read a magazine, then you’re going to really engage with the ads in there.

Print is all about that consumer engagement, where people are physically holding the ad in their hands. You want to reach people where they are, and that’s what print is now.